Our B2B database is over 30K implied users. Since COVID, I have noticed that there are more opt-outs per email send. I think this is because getting in front of customers had become increasingly difficult and email was a strongly used method of communication.
Granted our opt-out rate is still under 1%, but 1% of 30K is still quite a lot of missing contacts. I do send messages to segmented databases so that the message is tailored for the intended audience.
I'm thinking it is time to start an official opt-in program. Are there any best practices that can be shared for a database this large?
Many thanks!
