Question of the Week: What has been your best performing email?

Which email has been the most successful for you and how can some of those elements be replicated in campaigns going forward?

We’ve seen the following elements really help drive the success of a send, defined by higher open rates and stronger clickthrough rates.

• A simple and direct subject line. When customers know what’s in it for them right from the start, they’re more likely to open an email.
• Captivating preheader text. Entice subscribers to click by giving them a short but hearty preview of what the email contains.
• Great Branding! When recipients open an email and they instantly recognize the brand they love, they’re more likely to engage.

Did your most successful email include any of these elements? Are there other elements that helped to drive success that you’d like to share?