Resubscribe people who mistakenly unsubscribed

Hello user1774827 ,

If a contact has been marked as unsubscribed from you, you'll need to go through the resubscription process. To adhere to anti-spam compliance, we can only allow a resubscribe email to be sent to an unsubscribed contact once for your account. If they forget about it, delete it, lose it, or otherwise don’t use the coded link provided in that email, then the contact will remain indefinitely in an “Awaiting Confirmation” or “Pending” inactive permission status.

The easiest method for a contact to resubscribe to you is for them to go through one of your sign-up forms, either a landing page form or one coded into your website.

If they’re unable to get signed back up through a sign up form or through the resub email, you can request our Review team do a manual override of the unsubscription. You’ll need to get an email directly from the contact explicitly stating they want to be resubscribed. Then you’ll need to call into the Review team, and follow their processes from there.

Since there are a number of legal and Compliance-related elements to unsubscribing and resubscribing, we have to make sure one of these three processes is followed.