sending an email only to those who have opened a previous email

Hi There: I wanted to send updated information related to a previous campaign I'd done, but I only wanted to send it to those who had opened the previous message. Is there a way for me to send a message only to those who opened my previous message? Thanks in advance. Frank

1 reply
Best reply by Caitlin M

Hi @FrankM563. This can be done by creating a segment and choosing the following criteria: Contact Activity > Opened > a specific email. You'll then choose the appropriate campaign and click Save and Preview. From there, you'll create the email and schedule to send to a segment
 

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