Shall we delete unsubscribed contacts?

I know we get charged based on the number of contacts we have. Shall we delete unsubscribed contacts to drop the number of contacts so we get charge less?

3 replies
Best reply by William A

Hello @FarazV ,

 

You are not charged for unsubscribed contacts, as they are considered an inactive contact type.

 

Our records will still track the email addresses that have unsubscribed from you, even if you delete them from your account, so that way you don't accidentally re-import them. Otherwise, you're free to leave them in your account or export them so you have a visible record of them.

 

For more info on handling unsubscribes, please see this article. 

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