Should I collect email addresses or rely only on social media?

Hi All,

I am a literacy expert and am working on an advocation, awareness and education platform for nationwide use. What is the best way to obtain useful email addresses for interested parents, students, home schooling teachers, private school communities, legislators, and friends? I have more social media contacts than email contacts. Any suggestions are much appreciated as I am just getting started.

Thanks!

Social Media Marketing

2 replies

Best reply by Caitlin M

Hello and welcome @BrandieL64! If you have a good social media following, this is the best place for you to share your sign-up forms. I recommend letting your followers know exactly what they'll receive and if there's any special content that might only be shared through email.

Sign-up forms are incredibly useful for your followers if they are looking to receive information related to their interests. This way, it's sent directly to their inboxes and your messaging won't get lost in the algorithm.

Our Blog team created an article that guides integrating your email and social media marketing.

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