Our church email list experiences a very high open rate for our email campaigns - averaging around 60 percent for the past two years or so.
As of Feb. 4, our open rate has dropped to a half of that or less. There has been no change in our email content - these are routine emails that go out every week or every other week. So I know that this is not an 'email fatigue' issue.
I have analyzed the specific email open lists before and after Feb 4 to determine if any specific client email mail server was the culprit. About half of those who previously opened emails are using Gmail addresses. The rest are a mix of Comcast, Verizon, AOL, Yahoo and others, which does not speak to any easy client mail server issues.
What else could be causing this? Did Constant Contact make any recent changes in how they count open emails?
