1. Structure for Your Weekly FYI
Subject Line (catchy & clear): “Weekly FYI: Understanding [Insurance Term]”
Header/Title: Bold, simple title – “This Week’s Insurance FYI”
Main Content:
Define one insurance term in plain language.
Give a real-life example (how it impacts a small business, nonprofit, or event).
Add a short tip (how to protect themselves / what to ask their broker).
CTA (Call to Action): “Have questions? Reply to this email or schedule a call with me.”
Footer: Include your logo, contact info, and social media links.
