Here are the top questions business owners are asking about Thanksgiving and Black Friday emails this year along with my answers. I'm curious do you agree or should i be thinking about it differently?
Should I send a Thanksgiving email or skip straight to Black Friday?
Send it. A simple gratitude message builds connection before the promotions start.
When should my first Black Friday email go out?
Start the week before Thanksgiving with a warm-up message. Follow with a reminder on Thanksgiving evening or early Friday morning.
How many emails can I send during Cyber Week without losing subscribers?
Three to four works well when each one has a clear purpose: warm-up, announcement, highlight, and final reminder.
