I have an email list that was last used in 2016, about 450 entries. I eliminated about 50 that I know would not be current, but I have no idea about most of the remaining. Can I use it? Do I dare use it?
Using an older email list
2 replies
Best reply by William A
Hello @NancyM77 ,
Â
It's your prerogative, and how you understand your audience. If you're particularly concerned, you can turn on advanced contact permissions for your account, and send a reconfirm opt-in email to those contacts. This would still be held to the free trial limits of 100 maximum sendouts, so you may need to upgrade to a paid plan to do your whole list.Â
Webinar
Join our free, interactive event with expert Jay Schwedelson to learn data-backed strategies for high-performing subject lines. June 25, 2026
The world's largest virtual email marketing conference. November 12-13th.
