What content should be included in a real estate newsletter?
I'm not going to claim that I am a real estate agent, so if you are, please jump in and offer advice, but I do know elements you should include to have a successful newsletter! This is also coming from someone who's attention was successfully caught by my own real estate agent's newsletter before I purchased my first home.Â
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If I were a real estate agent creating an email newsletter, I would include local listings and the past months closings to demonstrate my success. I would also include a section to capture any of my local favorites for the month such as a coffee shop, a local event, or a store I recently tried. I think this would be a great series to start so your buyers can get a taste for the community and have a greater potential to buy! Plus, it also gives your previous buyers more local spots to try if they just moved to the area.Â
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It would also be great to include any updates happening in the market and offer your advice! If you have a blog, this would be a good space to advertise your thoughts or give a small teaser.Â
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If you're still not feeling inspired, you also have access to our Campaign Feedback section where you can get advice before you send your content out!
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Let me know below what you include in your newsletters even if you aren't a real estate agent!Â