What makes an effective welcome email series?

The closest I’ve come to feeling like a true VIP was when my husband and I arrived at our honeymoon resort in Aruba. We were greeted with a warm welcome and a glass of champagne, given undivided attention and a tour of the property. Surely, with my Target sunglasses, they hadn’t mistaken us for a famous celebrity couple, right? No, they certainly had not. It was simply how they treated every new guest: like VIPs. And it was memorable and appreciated.

When you create an email series to welcome new subscribers, that’s exactly how you want your contacts to feel. As if their business is of the utmost importance to you. 

There are many ways you can roll out the metaphorical red carpet. For example, you could:

• First, send out your initial greeting. Thank the subscriber for joining your email list and welcome them to your brand or business. Offer a special gift or discount!
• Second, invite them to connect with you on social media, so they can easily stay in the loop and interact with your organization.
• Third, get to know your new subscriber by inviting them to take a survey or to provide information such as their birthday. Show that you have an interest in who they are!

Learn more about building out an effective automated welcome series here.

Tell us, what do you incorporate into your welcome emails that makes new subscribers feel appreciated? What works well for your particular industry?