What's a landing page for?

We're new to Constant Contact, and I am going to use it to create event registration pages for a regularly scheduled training we host. Do we need to also have a landing page in addition to the event registration page and the calendar. If so, what's the purpose of the landing page? Thanks!

2 replies
Best reply by Aaron Wesley Means

I like having the landing page because some marketing goes straight to the registration page, and some marketing would actually do better sending people to the landing page as their first stop (ie: social media posts).

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