Ready to Grow? The Blueprint for More B2B Leads

CraftWorks is a rebranded painting company in California. Their marketing goal when using email was twofold:

1 - Remind the market that they are the same people from the former company

2 - Drive more leads for their commercial side of the business

The strategy we use each month when developing an email for them is designed to address those two goals (click here to see the most recent email). For the rebranding, at the top we mention that it's the same owners, staff, crews and of course, excellent service! In the body, we profile some of the employees, giving a "human aspect" to the business. In the middle of the email, we include a "Meet the Team" button that links to the website.

For the lead generation part, we write content that a new or previous customer would find of interest. We mention issues that we know are a concern for commercial customers, such as budgets, timing and minimizing disruption.

This client has been working with our agency, Solutions for Growth, for years. We not only manage their email marketing, but also designed a their cool logo! The client consistently tells us that they love the results! They share that every time we send out an email, they get inquiries. The fact that they continue working with us, means that EMAIL WORKS and that they are pleased with our work as a marketing agency that specializes in Constant Contact email marketing.

The lesson from this email program is that when you regularly stay in front of your audience by sending a sharp looking email, with carefully crafted copy that follows email marketing best practices...your ☎️ 🔔!

• What elements of the email do you find most interesting?

• Why do you think your emails may not be effective?

• Did you know there are marketing firms that specialize in Constant Contact?
  
  Let's explore how to elevate your email marketing.