Welcome to the fifth in a five-part series on leveraging AI as a small business!
Choosing your brand colors is more than just picking your favorites—it’s about showing off your personality and connecting with your ideal customers. Whether you want your brand to feel bold, calm, fun, or classic, AI can help you find colors that match your vibe. Just type your thoughts into a tool like ChatGPT and it gives you a starting point!
Try asking AI this:
“I’m building a brand for a [type of business] that’s meant to feel [describe tone—e.g., calm, fun, bold, elegant]. My audience is [describe your ideal customer]. Suggest 3 color palette ideas with 3–5 colors each, and describe the feeling each palette gives off.”
Example:
“I’m building a brand for a handmade candle business that’s meant to feel calming and natural. My audience is people who love cozy, minimalist home decor. Suggest 3 color palette ideas with 3–5 colors each, and describe the feeling each palette gives off.”
AI Might Return:
Palette 1: Sage green, ivory, warm taupe — natural, clean, serene
Palette 2: Dusty rose, terracotta, cream — warm, inviting, earthy
Palette 3: Soft blue, pale gray, sand — relaxing, fresh, minimalist
Try the prompt and see which palette feels most you. Then post your favorite below—we’d love to see your colors come to life!
