Reporting isn’t just about reviewing performance. It’s about using that performance data to guide smarter marketing decisions. In this walkthrough, you’ll learn how to access engagement insights, understand contacts by engagement level, and create a dynamic segment.
By creating a segment based on engagement, you can prioritize subscribers who are actively interacting with your emails. Even better, because engagement levels update automatically, your segment will continue adjusting as contact behavior changes — keeping your targeting aligned with real-time performance. If you’d like guidance while building your own segments, don’t forget you can always connect with an expert through Ask a Trainer for walkthrough assistance.
