When you think about it, email campaigns are a lot like dating — you don’t ask someone to marry you on the first date.
You use email to build strong relationships with your subscribers — not try to "sell, sell, sell" in each email you send.
Strong relationships take time, trust, and meaningful conversation.
Instead of sending one message and hoping for a sale, focus on creating a steady cadence of valuable, relevant content.
Start with a warm introduction, follow up with helpful insights, and gradually guide them toward taking action.
Let them get to know you and what you have to offer.
When readers feel supported, they’re far more likely to engage, click, and eventually convert.
Consistency builds trust. Trust builds results.
Sometimes it takes just a few emails — sometimes it takes more time.
(You may need to be patient to get results. I actually had one subscriber who took 10 years of receiving emails before he got to a stage where he needed help.)
But these are the types of subscribers who become loyal fans — and customers.
You may not be offering something they need right away — but when they do need help, they'll think of you first based on the relationship you created with them.
