TL;DR: Building a reputation that your customers recognize, trust, and love is crucial. When your brand is consistent across all platforms, it helps you stand out and build trust with your audience.
Have you ever found yourself sitting at your computer, designing your monthly email newsletters that were supposed to go out a few days ago, and cursing the fact that you have to keep hand-selecting your brand colors and adding your logo? We know many customers who, once they have a template created, tend to stick with the same one over and over again, just copying and pasting. Although this may seem practical, it’s limiting your ability to meet your audience where they are and share who you are as a business. But, there’s a better way to maintain consistency and still keep your emails fresh and engaging. Enter Brandkit. Although it’s one of the smaller tools for your marketing toolbelt, it’s one that can save your sanity, and in some ways, that’s priceless.
Using Brandkit is simple- and I’m not just saying that! You just have to provide your website URL, and we handle the rest. We scan your website to automatically generate your logo, brand colors, and key images. This information is pulled in a matter of seconds. Brandkit then generates a variety of templates for you to choose from. So you can say goodbye to the same old email you’ve been working off of since you started! If you ever need to adjust your colors or logo, simply go to your tools and make the necessary edits.
While copying and pasting previous emails to maintain consistency is practical, it can also mean you’re missing out on the benefits of different layouts. Consistency in your brand identity is essential because it helps your customers recognize and trust your brand. When your brand looks the same across all platforms, it reinforces your brand’s identity and makes it more memorable.
By having a variety of branded templates at your disposal, you can quickly and easily create professional looking emails without the hassle of starting from scratch every time. For example, a newsletter might benefit from a more detailed and content-rich layout, while a coupon might need a more eye-catching and concise design. With more time on your hands, you have more opportunities to try templates you may have overlooked due to time constraints. Now, you can create emails in a matter of minutes for any kind of marketing campaign you have. Using different templates can improve engagement and open rates, or how the time saved can be used for other marketing activities.
Understanding these elements and how they affect the overall look and feel of a template can help you create more impactful designs, and by automating the branding process, you can get ahead of designing emails and newsletters and focus on other critical aspects of your business.
Brandkit is not just a tool; it’s a time-saver, a stress-reliever, and a creativity-booster. This efficiency is invaluable. Embrace the power of different templates and watch your email communications soar to new heights. Happy designing!
