Maximize Your Email Impact: If You Like It, Put a Click on It (Buttons and Links)

Have you ever seen an email with a bunch of buttons and links and couldn’t help yourself from clicking on them? That’s kind of the point, right? I’m nosey, so I love to deep dive into what people and businesses link to and sign up for offerings like it’s my job. The learning lesson here? Adding clickable assets and links to your emails is essential and it really does work! 

Think of the amount of emails you get a day. How many do you open? How many do you explore and click on buttons or offerings they have? If done well, you’ll want to keep clicking, right? Elements like buttons, images, and links are the secret sauce and encourage recipients to interact with your email, revealing their interest in your content. If you're aiming for sales, sign-ups, or downloads, a clear and compelling clickable element can significantly boost your conversion rates.

Button up

Clickable assets are your trust sidekicks, guiding recipients on what you want them to do next. Buttons with phrases like "Shop Now," "Learn More," or "Sign Up” are your go-to calls-to-action (CTA). Not to mention, a well placed CTA can drive conversions and help you achieve your campaign goals. So, before you hit send, take a moment to think about what you want your audience to do after they read your email and make sure the path is clear. 

Connect the dots

If you’re data-driven (unlike me) links are your best friend. They let you track who clicked on what and when, giving you valuable insights into your audience's behavior.  This information is key. By tracking clicks, you can segment your audience based on their interests or behaviors, which means you can send more targeted and relevant emails (and add more buttons to their journey, of course!).

Let’s talk about user experience. Clickable links make it super easy for your recipients to visit your website, landing pages, or other online destinations. They just click and go with no hassle. This reduces friction and makes the whole experience smoother and more enjoyable.

Designing to delight

Now let’s talk aesthetic- buttons and linked images can elevate the look of your emails. They visually break up text, add color, and create a dynamic and interesting layout. Plus they provide a level of personalization! 

Hot Tip: If you’ve used “Click here to register” try something like “Reserve your spot” to add a personal touch that might just be the hook you need. 

The power of buttons and links in your emails cannot be overstated. They not only enhance the visual appeal and user experience but also drive engagement and conversions. By strategically placing clear and compelling CTAs, you can guide your audience through their journey, making it easier for them to take the desired action. So, the next time you craft an email, remember to button up and connect the dots with clickable elements that delight and engage. Happy emailing!

Have you added buttons and links to your emails? Drop a comment below and let us know if you saw any improvements in your open and click rates!