In this article I will review a simple yet effective strategy to conduct a monthly contest that is linked to your email marketing strategy + grow your subscriber base.
Far too often we see contests where all you need to do is like a post, or tag a friend. But where's the long term connection? Sure, a spike in likes or comments bag boost exposure but
Here are 5 steps to conduct a monthly contest that is linked to your email marketing.
Step1: Establish a monthly prize, ideally one that is connected to your business and one that is somewhat different each month. Consider playing on monthly seasons, holidays, or themes.
Step2: Announce the contest and prize in your monthly email - must have a monthly email at least to provide an update and announce the contest.
Step3: Announce the contest on social media with a link to enter the contest (enter the contest via a Constant Contact signup link). Name the list MONTHLY CONTEST.
Step4: Announce the winner in the next month's email newsletter + share the current month's contest details. Let the person know they have to open the email to see if they have won. This will skyrocket your open rates.
Step5: Move all new contacts that have been added to the monthly contest list into another list, to have a new fresh start for your next month. This way you dont need a new contest URL every month.
Simple as that!
