Here's a piece of first hand experience about how email marketing actually worked for me.
No, not as a sender, but instead, as a recipient.
Here's the back story.
My wife is a bone health coach.
She writes about bone health in her weekly emails. (She writes them. I get them ready to send.)
Having been diagnosed with osteoporosis several years ago, she regularly gets DEXA scans done to assess the quality of her bones.
Recently, I read an article that said men should get DEXA scans, too, confirming what my wife already knew.
So in one of her more recent emails, she encouraged men, too, to get a DEXA scan.
She planted a seed I was unaware of!
Coincidentally, I received an email from another trusted source about the same test.
It was Vicky's email that put me over the edge - so I'm going to get a DEXA scan.
The point of this info and approach to email campaigns is this:
Vicky wasn't selling anything - she was educating.
And positioning herself as the expert on bone health with her weekly emails.
This is how you use email.
Just like farming, you plant seeds.
Then fertilize them.
When they're ready, the seeds will germinate, and then blossom
Then you harvest your crop.
Translating this concept back to email campaigns ā simply educate, educate, educate.
Educating, not selling, positions you as an expert.
Experts get credibility by educating.
From there, the experts become magnets for more business.
It's pretty simple.
That's how the experts become winners.
