My mission is simple: help businesses use email campaigns not just to sell, but to genuinely educate their audience.
I put that into practice — and I want to show you exactly how it's done.
One of the most powerful (and underused) email strategies is cross-promotion with complementary, non-competing businesses.
When you partner with another business that serves the same audience but doesn't compete with yours, everyone wins: their subscribers learn about you, your subscribers learn about them, and both audiences get more value in their inbox.
So today, I'm proud to spotlight someone doing incredible work in the health and wellness space:
It's Vicky Countess — Bone Health Coach at Vicky Countess Coaching
Vicky is hosting a FREE virtual workshop this Thursday, June 25 from Noon – 12:45 PM ET, and I think it's exactly the kind of education every one of us needs.
Here's why this matters:
We know that women tend to have to deal with osteoporosis more commonly than men do. But did you know that 1 in 4 men over 50 will suffer an osteoporosis-related fracture, too?
Or that a single fall can lead to complications that are life-changing — or even fatal?
Vicky and I have seen this firsthand with our own family, and Vicky has dedicated her career to making sure others don't have to go through the same thing.
This workshop will cover practical steps you can take right now to protect your bone health and reduce your risk of a devastating fracture.
📅 Thursday, June 25
🕛 Noon – 12:45 PM ET
💻 Virtual — registration required
👉 Register here: https://www.vickycountesscoaching.com/upcoming-events/
This is exactly the kind of partnership I encourage my clients to build — two businesses, different lanes, shared audience, mutual value.
No competition.
Just community.
If you're a business owner wondering how to add more value to your email list while also expanding your reach, this is a great real-world example of how it's done.
