Rather than guessing what subscribers want, ask them directly — through onboarding surveys, preference requests, or quick polls in emails.
You can also make them feel valued and in control of what they get by leveraging the powerful "update preferences" dynamic database link in your Constant Contact account so that your list members can quickly and easily access the lists they are on and make adjustments.
And don't miss the "did you like this email?" block in left column of your email builder - drag that into any message and you'll be able to gather steady feedback (and for those that don't answer, it still gives amazing optics about how much you care!)
These approaches do so many great things for your marketing. They tie into personalization, list health, AND engagement all at once.
They cost nothing to implement and builds trust.
Your Subscribers Will Tell You Exactly What to Send — If You Ask!
