Summer is here, and I already know what's about to happen for a lot of small business owners.
Business slows down a little. You get busy with vacations, family stuff, longer days outside. And your newsletter quietly slides to the bottom of your to-do list. "I'll get back to it in September" becomes the plan.
I get it. I really do. But here's what I've seen happen too many times: September rolls around, and now it's been three or four months since your last email. Your subscribers have forgotten who you are. Your open rates tank. And the thought of writing that "I'm back!" email feels so awkward that you put it off even longer.
The fix is simpler than you think. You don't have to send a weekly essay all summer. You just need to stay in the game. A monthly email is the baseline. That's it. One email a month keeps you top of mind in their inbox and keeps your list healthy.
Here's my summer tip: use the slower pace to your advantage. Batch a few emails now, while things are calmer, and schedule them out. Future-you will be so grateful. Even two or three pre-written emails can carry you through the whole summer without breaking a sweat.
What's your summer email plan? Are you batching content ahead of time? Keeping your regular schedule? Or do you need a game plan? Drop your answer below and let's help each other stay on track.
ELITE Advocate | Small Business Expert
