Don't overthink it

I've been a digital marketer for more than 2 decades, and have taught over 10,000 businesses how to get more sales with email marketing.

I've found that most people stress out over what to say and how to say it - and typically ramble on in their campaigns because they're not sure how much is enough.

The simple trick is to not overthink it.

• Educate and inform.

• Keep your messaging short and sweet.

When you approach your marketing that way, it invites curiosity.

Your audience will look forward to your next campaign, knowing you won't waste their time.

Ken Countess
Managing Director
KEN IS EMAIL, a.k.a. The Countess Group
1.407.242.4200
www.KENisEMAIL.com
[email protected]