Always, always, always collect business cards when you are an exhibitor. People who stop by are clearly interested so it is presumed they’d like some sort of connection and follow up.
You can collect cards in the following ways:
-Collecting info for a draw
-pen and paper – old fashioned way
-make your own name cards / paper ballots for better branding
-have an Ipad/tablet – with internet syn to your CC account.
TIPS AND NEXT STEPS:
Prepare the signup form – a nice clean logo with easy fields to fill out is best.
Prepare the auto email response – an efficient and clean email welcoming the subscriber to your list is best. Add a special offer like a bonus offer, whitepaper, or downloadable document or resource.
Tell them the winner will be announced by email – so they have to open it! This is key to the success of your future open rates.
All in all this is a great way to succeed at your next event.
