Tomorrow is Social Media Day, and today is National Camera Day, so let's talk about the place where all those great photos and posts you're creating can actually do the most work for your business.
Here's something I want every small business owner to hear: your social media followers are not your owned audience. They are borrowed. Every single one of them. If Instagram, Facebook, or LinkedIn changed their rules tomorrow (and they will), your access to those people changes too.
Your email list? That goes wherever you go.
So the real power move isn't just showing up on social media. It's using social media to move people onto your email list, where you actually own the relationship.
A few ways to do that:
Put your email signup link in every social bio. Not buried in a Linktree five clicks deep. Right there, easy to find.
Mention your newsletter in your posts. A simple "I go deeper on this in my newsletter, link in bio to subscribe" works beautifully.
Create a lead magnet, something genuinely useful that your ideal client would actually want, and promote it on social. A checklist, a short guide, a template. Something specific enough that they'll trade their email address for it.
Social media is the front door. Email is the conversation that happens once they walk in. Both matter, but only one of them is truly yours.
Are you actively moving your social followers to your email list? What's working for you? Or what's getting in the way? I'd love to hear where you're at with this.
ELITE Advocate | Small Business Expert
