If your open rates aren't where you need them to be, try these tips:
Personalize your emails - Someone seeing their name in your email is more likely to get them to become more loyal readers of your content.
Segment your lists - Identify why someone is on your list and send them emails that will resonate with them.
Examples:
Did they buy from you in the past? Add them to a customer list.
Did they attend an event? Add them to an invite list for future events.
Do they live in a certain geography? Add them to a list unique to their geography (ZIP code, city, etc.)
Check your analytics
Does a certain day/time get you more opens than other days/times? Schedule future emails to go out on the days/times when you know you get their attention.
These quick tips will get you on the road to success!
