If you are speaking at an event or conference you definitely need a way to connect with as many people as possible. You may have an exhibitor booth, or table but how can you leverage the full audience?
Here is a unique and exiting way to get people to join your email list at your next speaking engagement using NFC technology.
First you'll need a promotional product like an NFC Pen where you can pre-program a URL on the pen. That link should be your signup form.
Let's assume all attendees get the pen in the swag bag as they have entered the event or perhaps one is put on every chair at the event.
While you are on stage you will want to do some sort of prize giveaway (make it good!) and let people know that to enter the contest all they have to do is tap the pen to their phone and enter their info. Attendees will be so excited about this new way to enter a contest that you'll be sure to get a high number of signups without the needs to enter ballots into an excel file.
So as your speaking engagement ends, let the audience know about this step. Instantly, people can enter their info and get on your email list. You can either choose a winner there on the spot or let them know you'll send an email announcing the winner.
You could event send that email shortly after your speaking engagement while the event is still on and let the winner know to stop by your booth to claim the prize (assuming you have a booth at the event).
All in all they'll walk away with a new and exciting experience and of course they'll get to keep the promotional product too (your logo or website should be on there).
So there you go, a simple, unique, and effective way to grow your email list at your next speaking engagement.
