We all know that building a database is just the starting point. Seeing what's happening (opens, clicks, etc) is essential for email marketing success. And it's not about having the data but acting on it.
CLICKS is a critical data point that tells you not only who has opened (which is good) but clicks dive deeper and show us who is taking action.
We could call these CLICKS our VIPs.
But how can we easily track and engage with them? The answer is simple:
Step 1: Make a new list called VIPs.
Step 2: Once your email campaign has been sent, go to the list of people who have clicked, and add them to the list called VIPS.
(Wait 48hrs following the campaign sent time)
Simply repeat step 2 for future email campaigns and within time you will develop a nice, easy to use list of your most engaged users. You may now use that list in any way you'd like, to engage with, send additional campaigns to, and even follow up with at your discretion.
This quick yet effective way to build a VIP list is one that is sure to simplify your efforts and maximize engagement.
