This is a fact:
➡️ Unless your product or service is irreplaceable and there are no substitutes for what you offer, you need to market your business - otherwise, you'll be forgotten.
This is also a fact:
➡️ I don't know of any products or services that have no substitute - there's always going to be a competitive product or service of some kind that can be a substitute for what you sell.
Sure, you'll hear things like "we have no competitors" from some people, but that is a naive way of thinking.
I can't think of a business with a 100% monopoly having no substitutes, can you?
(If you know of one, please let me know what it is.)
So unless your product or service can not be substituted by anything else on the market, you'll need/want to market your business.
➡️ The good news is that it doesn't need to be complicated marketing.
Just keep your name and product top of mind.
