I have been a partner for a long time, but only in the past 6 months have I started working with a Realtor.🏠 We have been sending out shortish newsletters 2x month and listings 2x per month. Our open rate is roughly 27-35%, but our click rate is still only 1%. We have tested different mail dates and times. I’m don’t have access to who has bought homes from her to compare with who has clicked on the various links in our emails. She has indicated that she doesn’t seem to think it is working.
I am wondering what your experience with Realtor emails has been and what your open rates and click rates are, how often are you sending out, and how are you able to quantify if it is working. 🙏 But really ANY assistance would be super helpful for me. 👏
