When I set up paid events in Constant Contact, I treat payments as part of the whole attendee journey—not just a transaction.
I keep ticket options simple (fewer choices, clearer descriptions), then use confirmation emails to answer the top logistical questions up front: what they paid for, where to go, when to arrive, and how to prepare.
On the back end, I rely on Event Manager to track who’s paid, who’s pending, and who needs a reminder, so I don’t have to juggle spreadsheets before every event. That structure has significantly reduced last-minute confusion and support emails.
How are you currently handling event payments—entirely in Event Manager or using other tools alongside it?
What’s one thing you’ve added to your confirmation emails that reduced attendee questions?
Do you have a follow-up process after the event to turn attendees into repeat participants or customers?
