Sending on Memorial Day? Let's Talk Strategy

It's Memorial Day: are you in inboxes today or taking the day off?

I'm always curious about how small business owners handle holiday sends. Some of my clients send emails on Memorial Day (with appropriate, respectful messaging). Others have a strict "no Monday holidays" rule and skip it entirely. Some split the difference and schedule for Tuesday instead.

There's no wrong answer here, but I find that most business owners don't actually have a strategy; they're just winging it each time a holiday rolls around. So I'm curious: what did you decide for today, and what's your thinking behind it? Do you have a holiday email policy, or do you decide on a case-by-case basis?

ELITE Advocate | Small Business Expert

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