Most businesses struggle with social media in two main ways.
Time and Planning: wearing hats on top of hats and never catching up to that to-do list can make social media a preverbal hamster wheel that exhausts instead of empowers.
Content: what to post? how to write it or say it? where to post it and when? how to target your desired audience and get the most engagement?
I'm amazed by the number of businesses I consult with who say they really never get past number 1 and when they do they hit another wall with number 2.
I hear it so much it's the norm.
So, assuming we nail down this time and planning challenge by coming up with a schedule, sticking to it, and (key tip) setting up our social media channels to send PUSH NOTIFICATIONS to our device so we don't have to remember to keep up with our own engagement... and assuming we then have content ideas generated and ready to run with (key tip) perhaps by using the AI Assistant in our Constant Contact account (available on both your main dashboard and in the social media tool dashboard), we THEN have to decide which channel or channels it goes on.
If you've gotten that far, you want to maximize the effort you put into being organized and generating great content, so naturally you'd think to post it on all channels, right?
Is that a good idea, or not?
I'll say out of the gate I think it depends... and I will share some additional thoughts, but first I'm curious to hear YOUR ideas and feedback on the topic!
