Your subject line has one job: get the email opened. Yet it's often written in a hurry, and it's the first thing readers judge.
Here are a few subject line habits worth breaking:
"Our Monthly Newsletter" (or some variation of that) - tells people nothing. Try something specific instead, like "3 things we're excited to share with you."
All caps or too many exclamation points - triggers spam filters AND feels like someone is yelling at you.
Too long - most subject lines get cut off on mobile around 40 characters. Front-load the good stuff.
Pro tip: Write your subject line last. Once your email is done, you can pull out the best themes, words, or phrases already living in your content. It makes writing it so much easier and helps tie everything together.
What's a subject line that worked really well for you? It can be simple; sometimes the straightforward ones outperform the clever ones. Drop it below and let's build a little swipe file together!
ELITE Advocate | Small Business Expert
