Have you experienced this before? You spent time writing that email. You hit send. And then over half your list didn't even open it. What if I told you there's a button that gives you a do-over?
It's called Resend to Non-Openers, and many people have no idea it exists.
Here's how it works: Constant Contact lets you automatically resend your email to people who didn't open it the first time. You can change the subject line and send it a few days later. You literally double your chance of getting opened.
A few pro tips:
Change the subject line. Try a different angle or benefit.
Wait 3-5 days before resending.
Use it strategically. If you're sending monthly campaigns, this is a great way to maximize each send. But if you're emailing more frequently, use this sparingly so you're not bombarding people.
I use this for my clients all the time, especially for launches or important announcements. We've seen open rates jump 15-25% just from the resend.
Have you tried this feature? What subject line changes have worked for you on resends?
ELITE Advocate | Small Business Expert
