We just passed the longest day of the year, and I want to talk about the email that works the hardest for your business while you're not even looking at it.
Your welcome email.
When someone signs up for your list, the welcome email is the very first impression they get of you in their inbox. It sets the tone for the entire relationship. And here's the wild part: welcome emails have some of the highest open rates of any email you'll ever send. People are paying attention in that moment. They just said yes to hearing from you. They're curious.
So what should it do?
It should feel like YOU. Not a generic "thanks for subscribing" with a stock photo. It should sound like the person they just signed up to hear from. Tell them what to expect (how often you'll email, what kind of content you share). Give them something useful right away, whether that's a tip, a resource, or just a warm hello. And make it clear you're a real human on the other end.
In Constant Contact, you can set this up as an automation so it goes out the moment someone subscribes. Set it once, and it works for you around the clock. It's one of the best places to start with automation because it's simple and the impact is immediate. If you've never set one up and want a hand getting started, feel free to reach out. I love helping folks get this one right.
Do you have a welcome email set up? If yes, when was the last time you looked at it? If not, what's holding you back? Let's talk about it.
ELITE Advocate | Small Business Expert
