Here's something many small business owners don't even know they should be doing: cleaning up bounced email addresses after every send.
It sounds tedious, I know. But here's why this is important: keeping bad email addresses on your list hurts your deliverability. Email providers notice when emails bounce, and it can impact whether your future emails land in the inbox or the spam folder.
So what's a bounce? It's when an email can't be delivered to someone's inbox. The email gets sent back to you with a reason why it didn't go through. The ones you really need to worry about are hard bounces. These are permanent delivery failures like non-existent email addresses, invalid domains, or accounts that have been permanently shut down. Someone changed jobs, and their old work email is gone, someone typed their email wrong when they signed up, etc.
My recommendation is to clean up the "Recommended for Removal" bounces after every email send. It takes just a few minutes, and it keeps your list healthy.
The good news is that Constant Contact makes it easy to identify and remove these addresses. It's a simple process that protects your sender reputation and keeps your emails landing where they should.
Do you clean up your bounces regularly? If you're not sure how to find them or need help making this a habit, let me know. I'm happy to help!
ELITE Advocate | Small Business Expert
