Every June, I watch a lot of small business owners do the same thing. They quietly stop sending emails. No big announcement, no decision even, it just kind of... stops. Vacation happens, things get busy, and the list goes silent for two or three months.
I get it. Summer feels like a natural pause button. But here's what happens when a list goes quiet: your audience forgets about you. Then September rolls around, the "we're back!" email goes out, and it lands with a thud. Opens are low, some folks have already tuned out, and you're basically starting over with people who used to know you.
The fix isn't sending more. It's sending smart. Summer is the perfect season to batch a few emails in one sitting and schedule them out in advance. Write three emails on a slow Tuesday afternoon, and you've covered July and August without touching your inbox again until fall. Your list stays warm, you stay top of mind, and you didn't have to think about it while you were at the beach. 🏖️
Consistency doesn't mean constant effort. It just means someone hears from you every month, even if you're not the one hitting send that day.
Have you ever batched your emails ahead of a busy or slow season? How'd it go?
ELITE Advocate | Small Business Expert
