Take a look at your inbox.
Which emails catch your attention?
In all likelihood, the ones that have your name in the subject line (or in the body of the email) are the ones you will focus on first.
Check out the image showing my personal email inbox.
The ones with my name in the subject line (the ones I've highlighted with a red box) are the ones I will open first, because they're personalized - they're addressed to me!
More personalized emails improve engagement — meaning they tend to get opened before others in the inbox
Most people have no idea that it's software that pulls the names from your email address book to personalize an email. It's not done manually.
The benefits to you are that:
personalizing your emails will tend to get your emails opened first
you get better results from your email campaigns.
Personalization is a cool trick that gets you more opens and clicks, and takes no effort to do.
Click here (it's a page from the Constant Contact Knowledge Base) to learn other ways to improve results.
Need more help?
We're here for you!
