What’s Your Secret Sauce for Subject Line Success?

We all know the subject line can make or break an email. Let's talk about the one format that always boosts your open rates.

👉 What’s your go-to subject line formula that nearly always delivers?
Not the "it depends" type — we're talking about real, tried-and-true subject lines or formats that get results. Whether you like urgency, curiosity, personalization, or the "You forgot…" trick — what really works for you?

A few examples to get the ideas flowing:

• Using the subscriber’s first name

• Adding brackets: [New Guide], [Free Download], etc.

• Teasers: “You’ll want to see this…”

• Scarcity/urgency: “Last chance!”

💬 Drop your favorite format, a go-to template, or a high-performing example.
Let’s crowdsource some real-world inspiration — because who better to learn from than each other?

Ready… set… subject line! ⬇️