Have you tried using AI to write your marketing content, like emails?
I've been playing around with AI for my emails for a few years - first ChatGPT, and more recently, Claude. There are others of course, like Gemini (Google) and Copilot (Microsoft), but let's start here.
Depending on your needs, ChatGPT and Claude be powerful additions to your workflow.
With the paid versions, both will learn "your voice", so over time, the output will sound more like you.
In both cases, if you don't like the output, you can have the tool rework the result, and it does it in seconds.
Below, you'll see the output from each of them given the same prompt:
"write a 120 word email about how to use AI in email campaigns"
Read both versions below: which one did you like better - Claude or ChatGPT?
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AI is transforming email marketing — and it's easier to adopt than you might think.
Here's how to put it to work:
• Personalization at scale — AI analyzes subscriber behavior to tailor subject lines, content, and offers to each individual automatically.
• Smarter send times — AI predicts when each subscriber is most likely to open, boosting open rates without any manual guesswork.
• A/B testing on autopilot — instead of testing one variable at a time, AI tests multiple elements simultaneously and shifts traffic to winners in real time.
• Better segmentation — AI identifies audience patterns humans miss, creating tighter segments that drive higher conversions.
Start small, measure everything, and scale what works.
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AI is transforming email marketing—and you don’t need to be a tech expert to use it effectively.
Start by using AI tools to analyze your audience data.
These tools can identify patterns in behavior, helping you send more personalized and relevant messages.
Next, use AI to generate subject lines and draft content. It can quickly create variations you can test, saving time while improving open rates.
AI can also optimize send times by learning when your audience is most likely to engage.
Finally, use automation to trigger emails based on user actions—like downloads or purchases.
Used wisely, AI helps you send smarter emails that feel personal, timely, and effective—without adding more work to your plate.
By the way, if you haven't tried either Claude or ChatGPT yet, Constant Contact includes a free version of ChatGPT in all plans.
You can use it for emails, social media posts, to check whether your email is error free, to write or test out different subject lines, and more.
If you have any questions, I'm here to help.
Just message me.
