It's National Best Friends Day, and I want to make a case for the most underappreciated best friend in your business: your email list.
Here's what a best friend does. They show up consistently. They're there when things get tough. They don't disappear just because an algorithm changed. And they actually listen when you talk.
That's your email list.
Your social media following? That's more like a crowd at a party. Fun, energetic, and gone the second someone turns up the music in the next room. You don't own that crowd. The platform does.
Your email list is different. Those people raised their hands and said, "Yes, I want to hear from you." And unlike social media, where maybe 5-10% of your followers see any given post, your email lands in 100% of inboxes. That is a best friend who actually picks up the phone.
I've been working with small business owners on their email marketing for over a decade now, and the pattern I see over and over is this: the businesses that nurture their email list are the ones that weather the slow seasons, survive algorithm changes, and have clients reaching out saying, "I've been reading your emails for a while, and I'm finally ready."
If you've been putting all your energy into social media and neglecting your list, this is your sign to send that list a little love this week.
How would you describe your relationship with your email list right now? Thriving? Needs some attention? Haven't talked in a while? No judgment here. Just curious where folks are at.
ELITE Advocate | Small Business Expert
