Are you looking to host an event and need a simple and efficient way to create, manage, and promote it? Look no further than Constant Contact's event tool. In 2026, we’ve made it even easier to go from an idea to a live registration page using AI-powered tools and seamless design integrations.
With this powerful tool, you can set up your event by adding basic details, creating tickets, and activating your registration in just a few clicks.
Event Basics
The first step to creating an event in Constant Contact is filling out the essential information:
Internal Filename: Give your event a name for your records (registrants won’t see this).
Event Title & Description: Use the AI Assistant in the top-right to help you draft a compelling title and description if you're stuck!
Event Image: Use the newly launched Canva integration to design a stunning header (recommended 2160x1080px) and publish it directly to your event page without any downloading or uploading.
Location: Choose from Physical, Virtual (Zoom, Teams, Google Meet), or a hybrid of both.
Date and Time: Set your start and end times, and select your timezone.
📣 Pro-Tip: Have you tried the AI Assistant yet? It can build a multi-channel campaign—including your event registration, emails, and social posts—in a matter of moments!
Tickets, Add-ons, & Codes
In this step, you can manage your ticketing process to fit your needs:
Tickets: Create multiple ticket tiers (VIP, General Admission, Early Bird) and set individual capacities.
Add-ons: Offer additional items like merchandise or meal vouchers during checkout.
Promo Codes: Create discount codes to incentivize early registrations or reward loyal members.
Form Setup
Customize your registration form to gather exactly what you need. You can collect information from just the primary registrant or from every individual attendee.
Standard & Custom Fields: Add fields for dietary restrictions, t-shirt sizes, or professional titles.
Opt-in for Marketing: Give your guests the option to join your email and SMS lists during registration to keep them engaged long after the event ends.
Payments
Accepting payments is secure and seamless. Constant Contact integrates with PayPal and Stripe, allowing your attendees to pay using:
Credit/Debit Cards
Venmo & PayPal Credit
Apple Pay & Google Pay
Stripe Link (1-click checkout)
Activation & Promotion
Once your checklist is complete, hit the Activate button to make your event live!
QR Codes: Instantly download a natively generated QR code to place on flyers or social media.
Invitations: Send a branded email invitation to your contacts, then use the Events Dashboard to track your Confirmed Opens and ticket sales in real-time.
For a more detailed step-by-step, check out our guide on how to Create and activate an event.
Editor's Note: This article has been updated to reflect the latest Constant Contact features.
