We’re marketing the jazz festival all year round; it’s a full-time job even when it’s not June,” said Amanda Antinore, CGI Rochester International Jazz Festival’s communications director. “We have our major lineup announcement every year in March, and we have to synchronize all of our communication so that it gets to the right people at the right time. We’ve never had one single issue with using Constant Contact to make sure that it gets in the inbox of our customers and the media before it actually needs to. So that is just such peace of mind that you can’t replace.”
What are the features of Event Marketing through Constant Contact?
In 2026, our event tool has evolved to be your all-in-one "Event Command Center," powered by AI to save you hours of planning.
Registration & Growth
Payments & Promotion
Ticketing: Collect registrations or sell paid tickets & add-ons directly to your contacts.
Flexible Payments: Accept payments with Stripe & PayPal, now offering expanded checkout options like Venmo, Apple Pay, Google Pay, and Stripe Link for 1-click checkout.
List Building: Grow your audience with a built-in marketing opt-in on your registration form, turning attendees into long-term subscribers.
AI-Powered Promotion: Use our AI Assistant to brainstorm event themes and draft your email invites, social posts, and SMS reminders in seconds.
Custom Forms: Tailor your registration form to collect exactly what you need—from dietary restrictions to the new DateTime Picker fields for consultation slots.
Enhanced Graphics: With our new Canva 2026 integration, you can design your event headers and publish them directly to your landing page without ever leaving your account.
Better Data with Advanced Reporting
When you check your results in 2026, you'll see a more accurate picture than ever before. Our reporting now distinguishes between Confirmed Opens (real people) and Proxy Opens (bots), so you know exactly who is truly interested in your event. You can access these quick and custom reports on the go to manage your guest list in real-time.
What do I need to do to add Event Marketing to my account?
Regardless of which plan you’re on (Premium, Standard, or Lite), you have full access to the Events tool!
To get started:
Log in and click the blue Create button in the top left.
Select Events from the pop-up menu.
Pro Tip: If you're feeling stuck, use the AI Assistant in the top-right of your dashboard and type, "Help me create a registration page for a [Type of Event]," and let it build the draft for you!
If you’re excited about the prospect of hosting an event but aren’t sure where to start, check out our Event Ideas and Best Practices to get inspired for 2026!
Editor's Note: This article has been updated to reflect the latest Constant Contact features.
