Review the Benefits of Event Marketing and How to Add it to Your Account

“We’re marketing the jazz festival all year round; it’s a full-time job even when it’s not June,” said Amanda Antinore, CGI Rochester International Jazz Festival’s communications director. “We have our major lineup announcement every year in March, and we have to synchronize all of our communication so that it gets to the right people at the right time. We’ve never had one single issue with using Constant Contact to make sure that it gets in the inbox of our customers and the media before it actually needs to. So that is just such peace of mind that you can’t replace.”

 


What are the features of Event Marketing through Constant Contact?

 

  • Collect registrations or sell paid tickets & add-ons to contacts.

  • Grow your list with prospects who want to attend your events using our built-in JMML opt-in.

  • Customize your registration form to collect the information you need from event registrants.

  • Accept payments with Stripe & PayPal which offer flexible checkout options (Debit/Credit card, PayPal direct, Venmo, PayLater, 1-Link checkout).

  • Invite your contacts to your event with our cross-platform email editor, get a landing page with every created event, keep event registrants in the loop with targeted emails, and follow up with non-responders all from your event dashboard.

  • Access to quick and custom reports for managing your events on the go.

 

What do I need to do to add Event Marketing to my account?

 

Regardless of which plan you’re on (Premium, Standard, and Lite) you have access to the Events tool! When you’re logged in to your account, you can simply click on the blue “Create” button and choose “Events” from the pop-up menu to begin.

 

If you’re excited about the prospect of hosting an event, but aren’t sure what type of event you should host or what is relevant to your industry, check out Event Ideas and Best Practices to get inspired!

05/14/2024
New to Constant Contact?

Intro to Constant Contact

Exploring our essential resources, tutorials, and tips designed to help you make the most of your community experience.