Too many people try to use email just to "sell, sell, sell", and get tangled up in what to do to sell more.
For years, I have been educating audiences to use email to build a relationship with their audience.
I know of very few people who open up their inbox each day to buy something.
They want to learn something.
And if that learning inspires them to buy from you, that's a win for both parties.
And since the writer is an expert in their field, they have a virtually unlimited number of tips they can provide to build authority and make people come back to them to learn more - and buy from them when they have a need.
