Activity: Let’s Get to Work on Segmentation

It’s time to put your segmentation skills into action and unlock new ways to connect with your audience.

Start by reviewing your current contact lists:

• How many lists do you have?

• Are you already using tags or segments?

• Where are the opportunities to get more targeted?

Your Task:

1. Evaluate Your Lists: Identify patterns, gaps, or opportunities. Look at your click and open rates—can you segment based on engagement or interests?

2. Use the Worksheet: Download and complete the Email List Segmentation worksheet to document your lists. Include key characteristics for each segment and note how they align with your business goals.

3. Plan Your Next Move: Use your findings to brainstorm one new segmented campaign you can launch to boost engagement.

Better segmentation means better results!

Let's get strategic!

Share in the comments one key insight you uncovered while evaluating your lists. How will this insight impact your segmentation efforts? We're excited to hear more!