Create Marketing Goals & Crush ‘Em

TL;DR: Learn how to set Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) objectives to guide your marketing campaigns.

Create Goals That Will Drive Your Marketing Efforts

To lay the foundation for successful marketing, it’s important to set clear, well-defined objectives. Think of it like planting a garden. Before you can have the lush, vibrant space of your dreams , you’ll need to decide what you want to grow, where to plant it, and how to nurture it. The same goes for your marketing efforts. Focused and achievable goals keep you moving forward, guide your decisions, and help you measure your progress effectively.

Whether you’re aiming to drive sales, build brand awareness, or strengthen customer relationships, you can transform your marketing efforts by setting small goals that cumulatively deliver on your business vision.

What Are SMART Goals?

Well-defined goals are essential for guiding your decision-making and keeping you on track- especially as an email marketer. In this session, you’ll learn how to use the SMART goal framework to break down your larger ambitions into clear, manageable steps that support your business objectives.

Why SMART Goals Matter

Whether you want to communicate with your contacts or create a brand presence, it's important to break down these goals into smaller, more manageable objectives. This is where SMART goal setting comes in.

The SMART Framework:

• Specific: Clearly define what you are trying to achieve.

  Example: Instead of “I want to grow my email list,” try “I want to add 100 new subscribers to my email list.”

• Measurable: Identify how you’ll track your progress.

  Example: Monitor new subscriber count or email open rates.

• Achievable: Make sure your goal is realistic and within reach.

  Example: Aiming to add 100 subscribers in a month is more reasonable than 10,000 in a week.

• Relevant: Align your goal with your broader marketing strategy.

  Example: If your main goal is to boost sales, then growing your email list should support that effort.

• Time-bound: Set a deadline to give your goal structure and urgency.

  Example: “I will add 100 new subscribers to my email list by the end of this month.”

By using the SMART goal framework, you can transform broad, daunting goals into actionable objectives. This will help you stay focused and motivated, and ultimately lead to more successful email marketing campaigns.

Why This Works:

By using the SMART framework, you can turn broad or intimidating goals into focused, achievable action steps. This not only keeps you motivated but also helps you measure your progress and make smarter marketing decisions.