A Quick Guide for Member-Based Organizations:
Member-based organizations that see the most success with their Constant Contact partnership consistently do three things:
1. Keep your offer assets current
2. Promote through your channels
3. Keep yourself and your audience up-to-date with the latest features
Keep reading for our recommendations to help you drive success in promoting Constant Contact and creating value for you and your members.
1. Keep your offer assets current
Ensure you are using Constant Contact’s most up-to-date branding and positioning, including our logo, a clear description of Constant Contact’s value, and any relevant resources or benefits for your members.
Call-to-action: Use your unique Invite Link to make sure you get credit for every account that signs up. You can find your link in your Constant Contact account, and you can even customize your link to include promo codes and other tracking information.
Logo, imagery, and videos: You can download our most recent logos here. Whenever possible, use our full-color logos to achieve the best brand recognition. We also have a library of images and videos you can use for greater impact.
Positioning: aka - how to describe Constant Contact’s value to your members. We’ve taken the liberty of putting together comprehensive resources you can copy and paste to fit in your own website, emails and more. You can also check out our downloadable PDF one-pagers.
2. Promote through your channels
Now that you have a tile or listing on your website for your Constant Contact offer, actively share the offer with your members via email, newsletters, website placement, or social posts. Frequent and consistent visibility drives engagement. We recommend alternating between “promotional” and “educational” content. Here’s our handy guide for what to share (and a version for nonprofits) and how often.
Depending on your industry, or the areas your members work in, you’ll likely want to consider the most impactful times of year to send and share content.
For example, nonprofit organizations often ramp up fundraising efforts toward the end of the year around Giving Tuesday. To ensure nonprofits are set up for success during this time, we recommend getting your contact lists and marketing efforts set up 3 months ahead of time.
3. Keep yourself and your audience up-to-date with the latest features
Constant Contact has a wealth of educational resources, including some dedicated to you - our partner. Refer your audience to our live and on-demand webinars where they can learn from the experts. It adds immediate value and drives adoption. We also host webinars specifically for partners on the latest and greatest with Constant Contact.
Technology changes quickly, especially in the age of AI. Make sure that you and your members take advantage of all our free educational resources to get the most out of Constant Contact and their business.
